The Story Book

 The story book is the name of a folder in that sits in the corner of my office, take a peep inside and you will find a source of magical stories they are printed on old, yellowing, torn, and decaying paper and while the paper disintegrates the magical power of the story continues to grow. We collect stories; we steal pages from magazines on airlines, in dentist’s waiting rooms, from fish and chip papers and from corporate communications that sit on perfectly polished coffee tables in reception areas.

We collect stories that entertain, educate, and enable evaluation, we weave stories into our training events that provoke, and promote ideas, and we delight in stories that enable us to engage with our learners.

Discover the Secret Power of Stories

Our collection of stories is purposeful we select stories that create memories and that are universal, our stories create curiosity and contain captivating closes enabling listeners to experience those Aha moments. We use stories as a focal point for the design of a complete training event and to explore or reinforce particular learning points. Not all stories need to be planned. Some of our stories are spontaneous and describe a personal experience or event, this type of story often humanizes the trainer and helps create rapport with learners

A story from our collection

Here is a story from our collection we use this story to encourage individuals to identify transferable knowledge or techniques that is relevant for them.

There was once a learner, a disciple of a great teacher. Day after day the disciple would sit at the feet of his teacher listening to his instruction.

Many people would come to visit and inevitably the teacher would engage them by telling a story. One day the disciple asked; “Amjad” why do you engage people by means of stories? Why don’t you just deliver your teaching message?

The teacher answered: “Bring me some water.”

 Now the disciple knew his teacher to be a very formal and disciplined man. He had never asked for water at this time of the day. Nevertheless, he went immediately to fetch it. Taking a clean brass water pot from the kitchen, the disciple went to the well, filled the pot with water and returned. He offered it to his teacher.

 “Why have you brought me a pot when I asked only for water?”

The moral of this story…

We share with others the lessons we have learned. We provide you with a banquet of various tastes and styles. It is up to you to choose that dish which you find most palatable

Subscribe to our feed to share our collection of stories and metaphors to use in your own training & development sessions

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